The world of advertising and publicity has changed for the better in the past decade. Now, even smaller, and local businesses can reach their core customers without spending millions advertising in print and television media. The adoption and popularity of the internet have provided an even better marketplace for products and services advertisement and publicity. The businesses that stand to gain most by the changing publicity landscape are services businesses like those providing commercial cleaning services. These businesses can use the internet to leverage the features offered by the multitude of social media platforms to inexpensively market theirservices. The social media platforms let them target their core business area and demographics. The time to publicize commercial cleaning services through social media platforms has arrived with the threat of the highly contagious COVID-19 virus, and every organization wants to ensure their offices and workspaces are hygienically cleaned by a professional team of cleaners before the workforce moves in.
But before embarking on publicizing on the social media platforms, the businesses should plan for the following:
Building a Business Website
If a commercial cleaning services company wants to generate traffic from online social media platforms it must first create an intuitive website having an attractive landing page listing all the services the business provides and all other strategic pages where the client see the rates, have access to information how to contact them and even provide constructive feedback. To guarantee sales all the links on the various social media platforms should lead the client to the main hub or the website. The company can do more than provide a list and rates for all the services, it can offer attractive gifts and promotions to attract new clients and retain existing ones. To be successful businesses should wisely adopt commercial cleaning social media marketing USA. These platforms would give the business effective leverage against even the established commercial cleaning services players. Customers would prefer a local company who would provide a personalized service than a large national corporation with too many projects to care for an individual or local business.
A website is the best platform to help provide for marketing and publicity automation tools. The website other than being a hub for all the social media platforms also can provide a base for attracting, engaging, and capturing new clients.
Choosing the Right Social Media Platform
Selecting the best platform for Commercial Cleaning Social Media Marketing, USA, needs a bit of thought and research. The currently popular platforms for marketing are:
Facebook for Commercial Advertising: This platform is a true behemoth when it comes to commercial social media marketing space. The pioneersocial media platform has not only grownin the past decade but currently sits right on the top platform to advertise and promote local services and businesses. The platform along with its equally powerful associate platforms can be used to market commercial cleaning services especially now when every home, institution, and organization needs the services of a good cleaning company to counter the effects of the current pandemic.
Instagram to Promote Commercial Services: This social media platform is growing in leaps and bounds. Not only individuals like the platform who can use the platform to promote audio and visual content, but even small and big businesses are using it to promote or create awareness about its products and services. Commercial cleaning services can use this social media platform to promote their business but showcasing their work and even posting positive testimonials from satisfied customers. The look and quality of the content posted on the site never fail to attract attention.
LinkedIn for Corporate Connections: The only popular social media business platform which has gained prominence in recent years for promoting corporate or commercial services. Every company or corporation, big or small has a presence on the platform. Businesses and institutions use the platform for a variety of services- from recruiting employees to advertising their products and services. This is the right social media business platform for commercial cleaning services to publicize and promote their business.
Youtube for Video Publicity: This platform works great if the commercial cleaning services company wants to tell its story and promote their business. Every company would have a story, and storytelling can create an emotional bond between businesses and customers. The popular online video platform medium works very well as a social media marketing platform as the commercial cleaning business can create and launch a long video informercial informing potential clients about the types of cleaning services it can provide.