Let’s be honest here, if you are providing commercial cleaning services in the United States, you are providing critical and essential services right now. You don’t have to publicize the nature of your services, the general public and businesses are aware of the true worth of your services in these times of uncertainty with the spread of infections and diseases.
Cleaning services can be classified as one of the most important services in times of uncertainty when people feat the spread of life-threatening infections from unclean and unhygienic home and work environments.
Most businesses in the United States are closed or will be closing for obvious reasons, and as and when they are allowed to open for business, most employees and employers would demand their work environment is cleaned expertly and hygienically before the commencement of operations or business.
It is just a matter of time when people would start moving into residences, businesses and factory premises, and they would ensure that the premises are clean, and have the health and hygiene standards to ensure their safety and safety of their friends and colleagues.
If you own or manage a commercial cleaning services company now is the time to publicize your critical services through proper publicity channels. With newspapers closing every day, and television broadcasts focused on breaking news, the only platforms people follow, and trust are the social media platforms.
Your commercial cleaning services company should be using social media marketing and management strategies to publicize their services. Beware, if one does not have a presence on social media, and do not know how to optimally utilize the platform, now is not the right time to self-educate themselves on social media marketing strategies.
The business needs the services of an experienced and professional social media marketing team, who are aware of which social media platform is the most active and give the best ROI right now.
The right social media marketing plan and strategy devised by a professional social media platform marketing team will give any commercial cleaning services company would give an unassailable edge over its competitors.
Why Social Media Management?
In the current times of crisis, the general public, employees, and employers are depending on all major social media platforms to connect, both socially and professionally. The various social platforms have become critical arterial links for both family, friends, colleagues and employers.
If one wants to reach their core customer’s they have to either learn social media management skills or hire a professional social media marketing team to manage these new channels of public communication. What your company needs is the services of a professional company that knows how to manage the main social media platforms to promote and publicize the business.
A pro-active commercial cleaning services company would use this window of opportunity to hire an experienced social media marketing company that would know how to reach any prospective customer.
The best social media channels to promote commercial cleaning services with the help of professionals are:
Website: If your commercial cleaning services company does not have an intuitive and interactive website, it is high time to develop and manage one. A professional social media marketing management team would not only help design and launch a dynamic website they would also help connect and integrate it with the other popular social media platform like Facebook, Instagram, LinkedIn, and others.
A professional social media marketer would advise SEO content for your commercial cleaning services website which would help it rank higher in Google search.
Facebook and Instagram Platform: An experienced social media marketing team would help you manage your marketing and publicity on the scorching hot social media platform that is Facebook and its equally popular associate platform Instagram. In the United States, almost 74% of the population use the platform every day.
The platform would help your commercial cleaning company get qualified high paying leads. Each social post on the platform would reach a wide socially connected online community, and even help generate referrals by word of mouth or with positive comments on posts.
LinkedIn B2B Platform: A good social media marketing team would help you take advantage of this active B2B social media platform. Almost all major employers and business decision-makers depend on this platform to make day-to-day decisions like hiring employees, contractors or informing about their product and services offerings. It is no secret that almost 80% of all B2B high paying leads come from this platform.
A Commercial Cleaning Services Company can take advantage of the current somber situation by providing critical cleaning services with the support of a professional social media marketing team.